18 Key Tournament Planning Principles: #6 of 18

by GTS on March 25th, 2014

Pictured:
One of our custom Sponsor Plaques made into a bar sponsor sign to recognize this tournament's bar sponsors
STEP #6
SELL BIGGER SPONSORS

 
Over the past 2 weeks we have discussed what sponsors want and where to find them now we need to know how to increase the dollar volume. It is easy to get $250 hole signs, but how do we get the $5000, $10,000 and $20,000 ones?
 
The simple answer is RETURN ON INVESTMENT. The Sponsors want to get their money back.

Here are some things you can add to your sponsor packages to get the big dollars:
 
  • Company Name in Title of the Event
  • Company Name and Logo in all Promotion
  • Company Logo on all Player Gifts; Shirt, hat, balls and Glove
  • Event Signage, Hole Signs, Banners, Tee Boxes, FlagsDiscounts offered to Customers
  • Company information given to all participants
  • Salespeople to play golf with Customers
  • Company Name and Logo on Winners Trophies
  • Company Executive to MC Awards Ceremony
  • Display Tent on site
  • Link to website
Beef up your sponsors packages. If you give them more they will pay you more!
 


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