18 Key Tournament Planning Principles: #9 of 18

by GTS on April 29th, 2014

Pictured: Titleist Pro V 3-Ball Tin -
Your custom Logo on Tin and Balls!
Step #9
GIFTS AND PRIZES: Keep them Coming Back

DON’T PAY FOR GIFTS AND PRIZES... But you will need them!
 
GOLFERS PLAY IN TOURNAMENTS FOR THE GIFTS
Many of us want to give out great gifts and Prizes but don’t know how to pay for them. I can tell you this, you can give out whatever you want and not spend a dime if you follow this formula.
 
So if you want golfers to return year after year and you want them to have great gifts without paying for them follow this concept: “Build the Price of the Gifts into the Sponsor Package”
 
EXAMPLE
1.      Golfers Shirts ($20 your cost) for 100 Players $2000 total cost
2.      Your Title Sponsor Package was $3000. Now make it $5000
3.      Tell Sponsor that everyone gets a nice golf shirt from them with their logo
         on the front pocket area.
 
Follow this concept with every item that you would like to give out. Put the cost of an item in every Sponsor Package.
 
You can’t go wrong. You will sell more sponsors and keep your golfers year after year!


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