Don't Nickel and Dime Your Golfers!

by GTS on May 2nd, 2019

The GTS SuperTicket: The Answer to Happy Golfers and Larger Donations
Nickel and Diming: A Golf Tournament fatal error..

The Solution: The GTS SuperTicket

When a golfer attends a charity golf tournament they know they are going to be asked for more donations in one form or another.  Mulligans, raffles, long drive shots, etc.

How you collect the money can make a huge difference in the golfer’s perception of your tournament.  Most tournaments sell the items “ala carte” thinking they can make the most money this way.  Time and time again it has been shown that this is not the case.  When you “nickel and dime” the golfers by asking them for money several different times before, during and after the tournament it becomes a real source of irritation.  They feel uncomfortable because they never want to appear cheap in front of their friends yet they don’t want to be reaching in their pockets all day.

Golfers come to a charity tournament to play golf – when you constantly solicit them they cannot enjoy what they came to do and will perceive your tournament negatively.

Then how do you make your money?  It is called “Bundling”.  Put everything that you are going to ask the golfers to pay for in one package and sell it at registration – then leave them alone and let them enjoy their day of golf.  Our SuperTicket does exactly this and the philosophy is simple: ask for one donation and leave them alone!

One of key items that every SuperTicket should include is mulligans – golfers want their mulligans.  Never, ever sell mulligans outside of your SuperTicket package – this will totally undermine your package – they will always go the cheaper route and they want mulligans – if you offer them separately, they will buy just the mulligans and you will lose big money.

The most successful SuperTicket price is in the $30 to $50 price range, but the success is totally dependent on the value you offer – you have got to make it worth the money they are spending.  Value is key.

The items we include in each SuperTicket package to add value are:
  1. $10 Worldwide Golf Gift Cards Valid at: Roger Dunn Golf Shops, Van's Golf Shops, The Golf Mart, Golfers Warehouse, Edwin Watts, Unita Golf
  2. $100,000 Insured shootout for 4 Golfers
    • These 4 golfers are chosen, before the round, by selecting 4 SuperTickets at random from your turned in SuperTickets.
  3. (2) 3 day/2 night vacations for two; choice of 50 destinations throughout the continental US, Hawaii, and Mexico.
  4. Razor Golf Club Certificates for a custom fit Wedge
    • Custom fit: A choice of degrees and shaft flexes - $29.95 fitting, shipping, and handling
Beyond these items, you include the items that would normally be sold separate to 'bundle' and create the best value possible for the golfers.

Below is a list of items and contests that we recommend including and that past tournaments have included in THEIR SuperTicket offerings:
  • Mulligans (at least 2)
  • Raffle Tickets
  • Drink Tickets
  • Helicopter Ball Drop balls
  • X Amount of String
    • The golfers can use this throughout the round for 'gimme' putts and to get out of bad lies
  • "Tiger's Drive" or "Bubba's Drive"
    • Usually on a par 5 - they automatically get to play from the spot a 300-330 yard drive would put them.
  • Putting Contest
  • Men's/Women's Longest Drive Contest(s)
  • Men's/Women's Closest-to-the-Pin Contest(s)
  • Men's Women's Straightest Drive Contest(s)
  • Hole-in-One Contests
    • Insure the whole field and if someone who did not purchase a SuperTicket gets a Hole-in-One - that money will go to the charity!
    • We print our Hole-in-One signage with an *eligible contestants only caveat to legally support this situation.
Again, the idea is to put as many items as possible on your SuperTicket offering to offer your golfers the best value possible!

Please call us today with any questions you may have regarding The SuperTicket Fundraising Program


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